I've worked on various projects for a wide range of clients and industries.
Take a look at my samples below, including:
Blog and Article Writing and Editing
Email Newsletters and Campaigns
Website Content
Advertisement Copywriting and Analysis
Blog and Article Writing and Editing
Blogs and articles are what intrigue your customers and clients to want to keep coming back to your website or social media platforms to learn more about what you do, how you do it, and why you do it. I can do the research and write a blog for you or edit your thoughts into a more cohesive article or blog. You name it, I can help.
Email Newsletters and Campaigns
Once someone becomes a customer, the goal changes to keeping them or bringing them back again. The key to that is a well-thought-out email campaign. Whether you want a single newsletter or a full-blown campaign, I’m here to help. I have experience with MailChimp, Emma, Constant Contact, Zoho Campaigns, Active Campaign, etc.
Luxury Spa Monthly Email Newsletter
This luxury spa wanted to share information about new treatments or sales to increase the number of appointments scheduled, especially for their seasonal specials. Over the six months of working on their email newsletters, I've nearly doubled their open rates and click rates.
View a full email here.
Non-Profit Monthly Email Newsletter
This non-profit organization wanted to share information about events and news in the community in hopes of increasing awareness and knowledge of important topics. Over the year of working on their email newsletters, I've increased their open rates by 30%.
View a full email here.
Community Hospital Monthly Email Newsletter
This community hospital wanted to share consumer blogs with easy-to-digest health information, videos on various topics, and upcoming community health events.
View a full email here.
Website Content
Content is more than just words to fill your website. I can create SEO-optimized, informative, and entertaining content for your site that’ll bring in visitors and convert them to customers.
COVID-19 Resource Website Copy & Design
Website copy and design created for a collaborative project for a nonprofit organization and health department, both based in Wyandotte County. The website introduces and explains the initiative that was created to connect people in the community to a variety of COVID-related resources. Their biggest goal was to increase vaccination rates and slow the spread of the virus in their community.
View the full website here.
Conference Website Copy and Design Refresh
Website copy and design refreshed for a health equity-focused conference. The conference had a very simple website design with dated copy and storytelling throughout, which I was able to update and bring to life with a much-needed refresh without going too out of the box per their request. Made several of their marketing materials look more professional for their target audience, too.
View the full website here.
Advertisement Copywriting and Analysis
Would you like to supplement your organic traffic with paid ads? They won’t work without killer copy and that’s what I’m here for. I’ll write your ads and high conversion rates are guaranteed.
Conference Announcement Ad
This advertisement was created for the health equity conference to promote the days of the conference and increase traffic to the website, social media pages, and event response page. In the first two weeks of being published, this ad increased traffic to the Facebook event page by 65%, increased traffic to the website by 120%, and increased the number of social followers by 50%.
Credit Union Promotion Ad
This advertisement was created for a small credit union to promote their big promotion for the first half of the year. They were looking to increase the number of loan applicants, the amount of money approved and loaned, and the number of members of the credit union. This ad increased the number of loan applicants by 215% and increased their members by 135%.
Vaccine Event Series Ad
This advertisement was created to promote a community collaborative vaccine and testing event series. They were looking to increase the number of people who attended the events and the number of vaccines received in the community. In the first month of this ad, there were over 1,000 engagements on the ad and a significant increase in attendees of the events.
